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Step 2: Activate the Plugin

1. Go to your WordPress Dashboard.

2. Navigate to Plugins > Installed Plugins.

3. Locate "Peter Kelly Custom Blog & Insights Engine" and click Activate.

4. Go to Settings > Permalinks and click Save Changes (to register the new /insight/ slug cleanly) [5].

Step 3: Set Up Your Pages

1. The Insights Display Page:

   • Create a standard WordPress page called Insights (ensure the slug is exactly insights so it matches the back-links) [3].

   • Edit it with Elementor [3].